![]() So we had to go totally the other way and say “okay, how can we do this?” We had to do our research. Therefore when we’re dealing with something with high pigment load, a concealer, it can have a dry personality already and then we put this thing in it that evaporates fast and it’s just not really doing good things for your skin. Is that why concealers can often be so drying? It’s usually the second highest ingredient on the list. Do a lot of concealers have that ingredient? It’s not nutritious or delivering anything positive to your skin at all. It does all sorts of things that I don’t like for a makeup product, or for anything I put on my body, to do. But I’m not a fan of that ingredient profile at all or of that method of making something dry down.īecause it’s taking skin’s moisture when it evaporates?Įxactly. Because it evaporates fast and then now it’s set and dried down quickly. Most of the time, in high-performance concealers, people use volatile silicones, and the word volatile means something that evaporates really fast. A big challenge with a thick consistency is how quickly it sets, basically the dry down time of that product. It’s a product that in general has more coverage, therefore it has more pigment, which brings a thicker consistency. Yes, we first have to forget everything we know about concealer. We don’t use stock formulas, bases, or marketing ingredients so the development process takes extra time, care, and energy. So you say foundation, and most chemists will be like "okay, there are three or four bases we can pull from and then we can tweak those formulas to make something specifically for your brand." That doesn’t work for me at all because I’ve never been happy with any of the base formulas and the same goes for concealers. In beauty formulations there will be three or four ways a certain product is made. It’s always a little tough and sticky when we first start a new product. What was the toughest part in making this concealer? And the secondary packaging is designed to match each shade so it feels personalized to you. The doe-foot applicator is inspired by a Quasar light and the vessel’s top color is a lit yellow with spray paint texture to give it a sporty vibe. Instead of talking about concealing, we wanted to talk about revealing -not hiding in the shadows but stepping into your light. Yes, it’s inspired by a lightbulb! We were thinking about light, the lightbulb emoji, and our concealer being like a lightbulb for your skin. And this informed the packaging of Revealer, right? That’s why we called it Revealer, because it’s changing the idea of what concealer is by actually revealing the areas that you want to brighten and highlight. It covers to give you confidence while also working to improve your complexion and reveal better skin. It’s going on your face all day, so we wanted it to work beautifully with a real skin-like finish. So we wanted to do it in the way that we do things, which is to create makeup that’s also skincare. Why did you feel it was important for Kosas in particular to launch a concealer?Ĭoncealer is a complexion staple. Our Tinted Face Oil is very much an all-over product, giving all-over support and nutrition to the entire skin structure, and I wanted to create another tool that could provide more coverage in certain areas where it’s needed. Yes, concealer is a key tool for complexion and we actually had a lot of people asking for a concealer. So you wanted to launch another product to complement Tinted Face Oil for complexion?
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